Ep 35 - Updating Job Postings to Reach Qualified Candidates - Workology

Ep 35 - Updating Job Postings to Reach Qualified Candidates - Workology Ep 35 Updating Job Postings to Reach Qualified Candidates Welcome to the new Workology Go Podcast. In just under five minutes, we get you the HR and workplace news you need before you start your day. Get ready, get set and go with the Workology Go Podcast. Here are today’s HR and workplace news headlines from Workology Go Podcast. I’m Jessica Miller-Merrell. The Workology Go Podcast is sponsored by HSA Bank. Ep 35 Updating Job Postings to Reach Qualified Candidates I’ve said that your career site is the heart of your digital brand. It’s the one piece of real estate that you as an employer fully own and control. Your job postings are also important digital real estate that attracts, educates and converts candidates into applicants for your job openings. Job postings serve as a marketing resources designed to attract and qualify candidates to your specific job opening. Once they have landed on the posting itself, the job posting is supposed to call candidates to act which is either applying for the job or joining your talent community. Today’s featured article comes from Workology and is one of our most popular resources titled, “How to Write a Job Description [Template]. We’ll include a link to our job posting template resource in the transcript of this podcast. Right now I’m working on my new book titled, Digitizing Talent: Creative Strategies for the Digital Recruiting Age. One of the common misconceptions about job postings is that they also serve as job descriptions. Job descriptions are typically used for internal use and serve as compliance documents that provide employees and leaders the specifics of the job including essential job requirements. Job postings on the other hand are marketing assets designed to attract job candidates to the role. These are part of your recruitment marketing funnel. The goal is to provide them with resources and information about the job where they express interest. From there it’s the job of the recruiter and hiring manager to qualify that candidate for the role and determine if they are a good fit. The job posting is not a compliance document. Job postings needs to be written in such a way that gives the candidate specific information about the job and compels them to want to learn more. These postings should be compelling content that’s fun and easy to read that is also optimized for search. You want to make your job posting found easily by qualified job seekers on job boards, your career site, job aggregator like Indeed and Glassdoor and easily found on search engines like Google, Yahoo, and Bing. I’ll include a resources on search basics for job postings in the resources section of this transcript as well. One of my favorite job postings right now are not just written text but video and audio job listings. Companies like Dell have done a great job of having employees share stories about the job role. I’ve also seen hiring managers post short videos that they add to social media or to the job posting talking about the role they are hiring for and the team that person will be working with. Companies like Charles Schwab have taken this a step even further targeting candidates using creative targeting with Facebook advertising for their job postings. I’ll include two images from their campaigns in the transcript of this podcast. It’s that personal story using different media types that helps humanize the hiring process and let that personal story from the hiring manager or team come through. What is Workology Go Podcast? And that’s this episode of the Workology Go Podcast sponsored by HSA Bank. We’re your go to for HR and workplace news. I’m Jessica Miller-Merrell. Thank you for listening. To learn more about the Workology Go Podcast, subscribe to us on Apple, Google, and Stitcher. Our podcast is also available on Alexa and Google Home. Learn more at workology.com/gopodcast and access this episodes resources, links and reports for more information. Featured Story How to Write a Job Description [Template] More Great Resource 10 Remote Work Trends That Will Dominate 2019 Charles Schwab Facebook Advertising Campaigns Photo 2 Charles Schwab Facebook Advertising Campaigns Photo 2 How to Subscribe to the Workology Podcast Stitcher | PocketCast | iTunes | Podcast RSS | Google Play | YouTube | TuneIn You can also click here to find out how to be a guest on the Workology Podcast(s).

How Far Back Should You Go When Writing a Resume?

<h1>How Far Back Should You Go When Writing a Resume?</h1><p>The first inquiry that you should pose to yourself is 'how far back would it be a good idea for me to go when composing a resume'? This can be a troublesome inquiry to reply. You need to be certain that you are not returning in time and have old continues that were never at any point sent out.</p><p></p><p>How ordinarily have you seen somebody with a long and amazing resume that incorporated the entirety of their instruction, the entirety of their work understanding, and afterward discarded it since they believed that there was the same old thing that should have been composed on it? You need to ensure that you don't get this sort of issue. Actually, it is smarter to return numerous years with the goal that you can truly dazzle the individual that you are applying to work for.</p><p></p><p>Let's state that you investigate what your age was the point at which you took out an understudy advance. That is an inquiry that will never leave and can never be replied. You need to compose the individual on your resume that your age was with the goal that you don't need to stress over whether they will recollect that you are working at this point. On the off chance that they don't recollect your age, at that point you have to discover another organization to work for.</p><p></p><p>When you are asking yourself how far back should you go when composing a resume you will likewise need to ask yourself what precisely your instructive foundation is. Is it accurate to say that you are taking classes and getting degrees that will placed you into a place that you should be in or would you say you are just taking classes? A great many people don't care to consider this so they never take care of it.</p><p></p><p>Just investigate the activity advertise today and see what sorts of abilities are sought after. The things that you have to have so as to be fruitful today incorporate composing abilities, HR aptitudes, and an official aide aptitudes. There are more occupations in the official right hand classification than any other time in recent memory so you should keep your head up and keep your eyes open for opportunities.</p><p></p><p>The next inquiry that you should pose to yourself is 'how far back would it be a good idea for me to go when composing a resume'? You ought to never believe that there is a need to return in excess of a couple of years. Regardless of whether you have not taken a specific course or class in the course of recent years, there are consistently courses and workshops that are offered that can assist you with getting a major advantage over the competition.</p><p></p><p>Take a glance at a portion of the resumes that you have gotten and see what sort of data was recorded. The sort of data that you need to put on the faca de of your resume is things like the quantity of individuals that you have worked for and the measure of cash that you have earned. This data is imperative to anybody that you are meeting so be certain that you don't forget about anything. In the event that you are searching for a vocation now, at that point you have to exploit any grants that are accessible so you can get training that will surrender you a leg over others.</p><p></p><p>You ought to ask yourself these inquiries when you are asking yourself how far back should you go when composing a resume. You need to ensure that you don't let yourself lose track of the main issue at hand and you would prefer not to wrongly do something that will hurt your odds of landing the position that you want.</p>

What to do after Applying for a Job Online

What to do subsequent to Applying for a Job Online What to do in the wake of Applying for a Job Online After you press Submit on Ladders site, your resume is on its way, however you're not done at this point. There are steps you should take to improve the chances your application will bring about work.

14 things to stop doing this New Year during your job search - Copeland Coaching

14 things to stop doing this New Year during your job search As you’re starting on your New Year’s resolution to find a new job, it’s time to remember a few things NOT to do during your 2014 job search: Sell yourself short:   Just because you don’t meet every detail of a job description’s requirements   doesn’t mean you shouldn’t   apply.   Who knows, you may even get the job! Wear jeans to a job interview:   Unless you are 100% certain that jeans are the preferred attire for an interview at the company, wear slacks or a suit.   Just because the company employees are wearing jeans (like on Fridays), it doesn’t mean you should.   You’re interviewing. Use an old e-mail address: E-mail addresses like AOL and Hotmail make you look out of date and out of touch.   It’s time to sign up for Gmail. Dont take advantage of LinkedIn: LinkedIn can be a wonderful resource for your job search.   If you disagree, its time to try again.   You can find jobs, stay in touch with your networking connections, and solicit endorsements of your work. Post drunk photos of yourself on Facebook: Employers check your social media to find out about you.   Don’t post things that you wouldn’t want them to see. Lie on your resume:   Honesty is the best (and only) policy.   And remember, if you lie now, it can be grounds for firing later. Forget about networking: Networking is your number one tool for finding a new job.   Don’t underestimate its importance. Be open to your current employer about your search: Do not tell your boss or coworkers that you’re looking for a new job.   You will need to keep that job until you’ve secured your new one. Sharing too soon can leave you without a job before you’re ready. Leave home without your business cards: You never know when you’ll meet your next boss.   Even if you’re unemployed, get business cards.   Carry them everywhere. Say negative things about your current employer: Job interviews are not the time to talk about your negative views on your previous employer.   Keep the conversation light, and remain as neutral as you can. Forget to update your resume: You may be asked to provide a resume sometime when youre not expecting.   Do you really want to create a delay by going home to update it?   Keeping it current allows you to send it to anyone anytime. Share too many of your personal views: The same way you dont discuss your political and religious views at a dinner party, you want to keep them to yourself during your job search.   Leave them off of your resume and out of social media.   You never know who may be reading them. Alternatively, lock down the privacy settings on your social media to keep potential employers eyes away. Dont send thank you notes: Sending a handwritten thank you note after an interview is an easy thing to do that will have a big impact.   Few candidates do it, and all employers remember it.   Its in expensive an easy.   Give it a try after your next interview. Forget about negotiating: Many (if not most) job seekers dont negotiate when they receive a job offer.   Dont give up thousands of dollars that you could make with a quick conversation.   Its uncomfortable, but it only takes 5 minutes.   Give it a try. Happy hunting! Angela Copeland @CopelandCoach